Will is driven by his mother's dedication to supporting individuals of all abilities, which inspires his commitment to creating a more representative talent roster in creative media. His recent project involved a photography shoot with kids, including those with Down's Syndrome, where he focused on making them feel comfortable and showcasing their unique talents. The final portraits and action shots aimed for a professional, impactful feel, akin to major ad campaigns, highlighting the kids' abilities in a positive light and challenging societal stigmas.
Her love of helping people from all walks of life has been an inspiration. She saw beyond disabilities and recognised individuals for who they are.
Getting to know the kids and putting them at ease was integral to the shoot, as demonstrated in the shots of Summer.
Will was intent on having the production and final result feel akin to a major campaign - something that wouldn't go amiss on a big billboard.
The shots feel like something you'd see from your premier league footballers, the vital touch before a shot on goal.
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