Mirrorless cameras have gained tremendous popularity, showing a 150% increase in sales since 2019, now accounting for two-thirds of the digital camera market. Despite the dominance of smartphones with high-quality imaging capabilities, there is optimism among camera manufacturers like Sigma. Their new BF camera is designed to appeal to everyday users, with an emphasis on simplicity and usability rather than professional features. The industry acknowledges the challenges posed by smartphone competition while embracing innovative designs to capture the interest of potential buyers.
The market has shifted, with mirrorless camera sales surging 150% since 2019, overtaking DSLRs and accounting for two-thirds of the digital camera market.
Kazuto Yamaki, CEO of Sigma Corp., commented on the challenge posed by smartphones with improving image quality, noting that these days, people don't buy cameras.
Sigma's new BF camera aims to attract buyers from the smartphone market by offering a radically simple design tailored for everyday use rather than professional shooting.
Collection
[
|
...
]