FIELD LAB is a collaborative initiative between Peak Design and Fujifilm, located in New York City. It allows photographers to test and experience camera gear in a hands-on environment, countering the sterile traditional retail experience. The space encourages creativity and connection, providing opportunities to use Fujifilm cameras alongside Peak Design accessories. Operating through the end of 2025 and starting on World Photography Day, the space enhances customer engagement with expert guidance from Fujifilm representatives available weekly.
At FIELD LAB, photographers can actually touch, test, and trust the gear before making decisions, addressing the need for proper testing of cameras with accessories.
The collaboration transforms Peak Design's Lafayette Street location into a space for exploring Fujifilm's cameras, making it a playground for creativity and connection.
Every Thursday, dedicated Fujifilm representatives assist customers, ensuring deeper insights into camera systems and enhancing the overall customer experience.
The initiative was launched on World Photography Day and runs through the end of 2025, reflecting a unique approach to photography retail.
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