"In 2020, Nikon commissioned LUKSTUDIO to design its first China flagship on Shanghai's Huaihai Road, followed by additional stores in Guangzhou, Chengdu, and Beijing. In 2024, LUKSTUDIO returned to renovate and expand the Shanghai store, responding to the brand's evolving image and creating a space that would engage a growing community of photography enthusiasts. Over the years, LUKSTUDIO's approach to brand space design has evolved from symbolic uses of materials to a refined minimalism."
"Over the years, LUKSTUDIO's approach to brand space design has evolved from symbolic uses of materials to a refined minimalism. The Shanghai renovation continues the design language developed for Beijing's "The Urban Viewfinder," emphasizing purity, materiality, and light. Through this approach, the project expresses Nikon's values of technology, nature, and sustainability, while establishing a vibrant community hub for photographers to gather, explore, and share their passion."
Nikon's Shanghai flagship was originally designed by LUKSTUDIO in 2020 on Huaihai Road, with subsequent stores in Guangzhou, Chengdu, and Beijing. In 2024 LUKSTUDIO renovated and expanded the Shanghai store to align with Nikon's evolving image and to engage a growing community of photography enthusiasts. The design approach shifted from symbolic material use toward refined minimalism, continuing the design language from Beijing's "The Urban Viewfinder," with emphasis on purity, materiality, and light. The renovation communicates Nikon's values of technology, nature, and sustainability. The space functions as a community hub where photographers can gather, explore, and share their passion. The design team includes Yoko You, Rebecca Tan, Angel Wang, Yiren Ding, and Jenny Wang, with lighting by Studio Illumine and general contracting by Shanghai Zhuan Construction & Development Stock Co., Ltd.
Read at www.archdaily.com
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