Guy Bolongaro's Diesel X Eastpak collaboration is about fake holidays and playing dress up (in fashionable clothes)

"These images are composed with a "playful, snapshot feeling" and a sense of humour, with fake holiday backgrounds that give the photos a cheeky sense of artifice. "We wanted to make something that reflected the lightness of feeling when on holiday but also a bit of the grit and toughness you might need when travelling," shares Guy. It all feels like a group of friends stumbled upon a movie set and decided to play dress up."

""It's great to have a mixture of 'street cast' or non professional models with more experienced personalities; and I prefer to work with multi generational casts as that always feels more real," says Guy. The varied cast gives the campaign a home movie quality, where subjects aren't played too preciously. In Guy's directed videos, textures of digital camera grains and warm film shine through, bridging generational aesthetics."

""It's about being in the moment and capturing for memory rather than display, but also we wanted to have a moment of accident or intervention in the way that happens in photos with friends or family," says Guy. The editing is whiplash quick, transitioning shots with chunky pixels or blooper moments that immediately squash all elements of pretentiousness often found in try-hard fashion shoots. As Guy puts it, ultimately he wanted "something daft" but "surprising with a sense of surreality"."

Photographs are vibrant and distinctly Y2K, with hard flashes and saturated colours reminiscent of disposable cameras and a turn-of-the-millennium attitude. Images convey a renewed, nonchalant approach to fashion with a playful, snapshot feeling and a cheeky sense of artifice created by fake holiday backgrounds. The campaign mixes street-cast and non-professional models with experienced personalities and multi-generational casts to produce a home-movie quality where subjects avoid preciousness. Directed videos layer digital camera grain and warm film textures to bridge generational aesthetics. Editing is whiplash quick, using chunky pixels and blooper moments to undercut pretension. The overall aim centers on capturing memory, lightness, grit and a daft, surreal surprise.

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