"With millennials and Gen Z opting for fur babies over actual babies, a new workplace benefit is starting to take over. Enter the era of pawternity leave, where pets are dictating benefits, as companies scramble to keep up with shifting priorities. The reality is: without pet perks, companies are risking losing top talent. Sixty percent of pet parents say they would quit their job if it interfered with their ability to care for their pet and almost 10% already have."
"Younger generations are replacing kids with pets Generational differences are driving the need for modernized workplace benefits. Twenty years ago, two-thirds of women at age 30 had at least one child. Today, half of American women at that age do not. This comes as 67% of millennials and Gen Z say they would rather have a dog than a kid."
Millennials and Gen Z increasingly choose pets over children, driving demand for pet-centered workplace benefits. Sixty percent of pet parents say they would quit a job that interfered with pet care, and almost 10% already have. Two decades ago two‑thirds of women at 30 had at least one child; today half do not, and 67% of millennials and Gen Z prefer a dog to a child. A Vetster study found 48% of Gen Z see no difference between a pet and a human child. Employers respond with pawternity leave, discounted pet healthcare, and pet-friendly policies to support retention and mental health.
Read at Fast Company
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