Pezzy offers pet snacks made primarily from wild-caught silver carp, an invasive species that harms the Mississippi River's ecosystem. By utilizing this fish, Pezzy aims to promote environmental sustainability while providing nutritious options for pets. Carp were introduced to the U.S. in the 1970s for aquaculture purposes but escaped, leading to their overpopulation and subsequent harm to native species and water quality. As a result, they now dominate the biomass in certain river areas, also impacting the sport fishing industry.
Pezzy is a mission-driven pet food startup offering snacks made from wild-caught silver carp, an invasive species threatening the Mississippi River's ecosystem.
Mike Mitchell, founder of Pezzy Pets, states that a robust industry around invasive species is feasible, promoting both environmental and pet health.
Asian carp were introduced in the 1970s to clean aquaculture ponds, but they escaped and have since devastated native fish populations and water quality.
In the Mississippi River, carp now constitute 95% of the biomass, affecting both the ecosystem and the region's $10 billion sport fishing industry.
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