Baby's got back: Meet groomer behind the BBL craze - for pooches
Briefly

Baby's got back: Meet groomer behind the BBL craze - for pooches
"We give the dogs a cute haircut, they walk on the street, they get so much love and attention because they look amazing. And so I think, you know, as long as the dog is happy and comfortable, then these people's comments don't matter."
"I thought, oh, it would be funny to give him a BBL as well, so I decided to carve some hair. It just looked so ridiculous - and everybody, you know, went crazy for it."
"I never thought I'd be watching dogs get BBL's but here I am and I'm enjoying it."
Logan Rago sculpts dog rear fur at two San Diego salons using a haircut that mimics a Brazilian Butt Lift, performing roughly 50 canine "BBLs." The technique emphasizes and shapes the rear through fur carving rather than surgery. Videos of the groomings have earned millions of followers and polarized reactions, including viral likes and critical comments. Rago developed the style after noticing his poodle wave its rear and refined the cut through trial and error on his own dog. Rago asserts the haircuts draw attention and that dogs remain happy and comfortable.
Read at California Post
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