This French Village Is the 'Perfume Capital of the World'-With Cobblestone Streets, Miles of Flowers, and Tons of Charm

"Grasse was originally known for the leather tanning industry before it became the epicenter of perfume production, particularly popularized by Catherine de Medici in the 1500s."

"The venerated perfume house triumvirate, Fragonard, Molinard, and Galimard, form the historic foundation of Grasse's perfume production, with Galimard being one of the oldest perfume houses in France."

"Every May, tourists flock to Grasse for its famous Expo Rose festival, where the town is adorned with 25,000 cut roses, creating a vibrant display of pinks and reds."

Grasse, located north of Cannes, is recognized as the capital of flowers and perfumes. Originally known for leather tanning, it became a perfume production hub in the 1500s. UNESCO recognized its cultural heritage in 2018. The town features historic perfume houses like Fragonard, Molinard, and Galimard, which are family-owned and have deep roots in the industry. Grasse's cobblestone streets are filled with boutiques and artisans. The annual Expo Rose festival attracts tourists, showcasing the town's floral beauty with thousands of cut roses.

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