A new exhibition titled "Snoopy in Style" opened in Paris to honor Snoopy's role as a fashion icon, as part of the 75th anniversary of the Peanuts comic strip. Hosted at the Hotel du Grand Veneur, the exhibition not only highlights the historical connections between Snoopy and fashion but also showcases designer collaborations that transformed the character into a global sensation. Notable figures like Melissa Menta from Peanuts Worldwide emphasize the significance of Schulz's meticulous character design, while market research reveals Snoopy's recognition worldwide is at 80-90%.
"Since we're celebrating our 75th anniversary this year, we thought it would be fun to celebrate the history that the brand has with fashion. And where else would you do that but in Paris?"
"Charlie Brown was initially drawn with just a plain white t-shirt before Schulz -- whose snappy dress sense is also celebrated in the show -- gave him his trademark sweater with a jagged stripe."
"Nowadays, Snoopy is recognised by between 80-90 percent of people in the United States, Europe, Japan and even China, according to research by the Deloitte consultancy for the Peanuts company."
"Much of the credit for Snoopy's journey from newspaper pages to mass-market clothing stores and fashion catwalks is given to Schulz's long-time merchandising collaborator Connie Boucher."
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