mystery at the grooms': hermes brings interactive installation to new york
Briefly

Hermès is debuting 'Mystery at the Grooms'' from June 19th to June 29th at Pier 36 in Manhattan, an immersive installation that allows visitors to explore a fictional French estate related to their equestrian heritage. This event transforms a warehouse into themed rooms filled with intrigue and puzzles, allowing guests to find missing horses using a mobile-based game. With six uniquely stylized rooms featuring tailored lighting, sounds, and scents, each space showcases Hermès' luxurious design while engaging participants in an interactive narrative centered on the brand's history in horse care.
At Pier 36 in downtown Manhattan, Hermès opens Mystery at the Grooms', an interactive installation that merges an immersive puzzle experience with the brand's equestrian legacy.
The project invites visitors to explore a fictional French estate where guests must locate missing horses through a mobile game interlinked with physical exploration.
Richly atmospheric rooms with changing lighting, sound, and scent enhance the immersive experience, turning each space into a blend of a stage set and a Hermès showroom.
Items from Hermès' various crafts are seamlessly integrated into the narrative, creating a delightful challenge for participants who must find disguised horses within the luxurious displays.
Read at designboom | architecture & design magazine
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