The word 'gow' is a French slang term primarily used by individuals under 30 to refer to a girlfriend. Initially observed among young men speaking about their girlfriends, it has also been appropriated by women to refer to close female friends. The term has gained popularity through French artists like Niska and Wejdene. Its origins may derive from West African languages such as Nouchi, and although it can refer to women more generally, it has a historical context that can be offensive. It reflects contemporary teen culture and serves as a cultural bridge for older individuals to connect with youth.
The term 'gow' is a slang expression used among French teenagers to refer to a girlfriend, highlighting its strong ties with contemporary youth culture.
Though it has roots in West African languages, 'gow' has made its way into French popular culture, influenced by rap and pop music.
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