CAMPERLAB, Camper's experimental offshoot, inaugurates its first flagship store in Paris at 15 rue Debelleyme in Le Marais, designed by Harry Nuriev from Crosby Studios. The store introduces an avant-garde aesthetic, utilizing crushed concrete as a striking design element to display products, embodying Nuriev's Transformism philosophy. This innovative approach transforms conventional retail, reflecting CAMPERLAB's spirit. Additionally, the brand is launching a new digital platform that harnesses a Brutalist design, further establishing its independent identity and commitment to creativity in both physical and digital spaces.
CAMPERLAB’s flagship store in Paris embodies a raw, industrial aesthetic, showcasing a transformative use of materials to redefine retail experiences.
The debut store features crushed concrete displays that reimagine product presentation, coalescing with CAMPERLAB’s ethos of experimentation and Innovation.
CAMPERLAB’s new digital platform adopts a Brutalist design, aligning with the brand's independent and avant-garde identity, highlighting functionality alongside bold aesthetics.
With the flagship opening, CAMPERLAB not only asserts its physical presence but transitions into the digital realm, balancing minimalism with innovation.
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