Air France has launched its latest first-class offering, La Première, developed over three years to cater to the growing demand for high-end travel. The new suites will debut on select Boeing 777-300ER routes, particularly from JFK. La Première suites feature increased space, luxury bedding, high-quality amenities, and are designed with collaboration from Michelin-starred chefs. The premium experience extends to exclusive airport services, while pricing remains significantly below private jet travel, appealing even to traditional private fliers. CEO Ben Smith noted the demand aligns with a shift in luxury travel preferences.
Air France's new La Première first class product offers a luxurious flying experience, featuring exclusive suites designed to cater to ultra-high-end travelers, especially from the U.S.
The first-class experience is characterized by larger suites, a curated dining experience with Michelin-starred chefs, and exquisite onboard amenities like Limoges porcelain and Christofle cutlery.
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