The article explores the cultural implications of 'MomTok', centered around the show 'The Secret Lives of Mormon Wives'. It highlights the emotional resonance of the show's intro song and the strong influence of its content on viewers. The narrative references an influencer event filled with euphemisms and examines how MomTok functions as more than just a hashtagâit serves as a social movement aimed at challenging traditional norms and advancing discussions around modern motherhood and feminism. The commitment to transforming societal narratives reflects the growing power of this digital community.
The Mormon Wives have spent the last year dutifully creating content for the rest of us heathens, and there is much to discuss.
MomTok contains multitudes - it's a hashtag, it's a friend group, it's a social movement, and above all it's a brand with very strict but ever-changing brand standards.
It's important to remember that MomTok intends to do things like 'move the needle when it comes to the patriarchy' and 'push the church to modernize'.
The intro...is emotional engineering. It's the sonic equivalent of the font from Twilight.
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