Sam Altman endorsed the Cradlewise crib, stating he recommends it alongside other baby supplies. Following his X post, Cradlewise experienced over a 30% increase in organic site traffic and a rise in daily sales. The crib retails for $1,999, features a built-in baby monitor and sound machine, and grows with the child by converting from a bassinet to a crib. This endorsement was significant for the Cradlewise team, underscoring the connection between innovation and intentional design in parenting products.
Definitely I recommend a Cradlewise crib, and a lot more burp rags than you think you could possibly need- Sam Altman (@sama) April 13, 2025
Sam Altman's mention of Cradlewise was a surreal and humbling moment for our team. But more than the numbers, what stayed with me was seeing a tech visionary resonate with a product built with empathy, intention, and science.
Within a day, Cradlewise's organic site traffic jumped by over 30% and it saw daily sales increase too, Radhika Patil, cofounder and CEO of Cradlewise, told Business Insider.
Cradlewise features a baby monitor and sound machine, and has the ability to grow with your child by converting from a bassinet into a crib.
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