In this episode of HBR IdeaCast, Alison Beard and Adi Ignatius explore the challenges and strategies for making impactful change, especially through the insights of Shannon Watts, founder of Moms Demand Action. Watts’ journey began from a place of personal grief and anger after the Sandy Hook tragedy, leading her to mobilize a grassroots movement for gun safety legislation. She emphasizes the importance of seeing oneself as a leader, overcoming obstacles, sustaining motivation, and building coalitions to drive meaningful societal change.
The lessons that she has to offer are really interesting for our audience because she's talking about, first, how to see yourself as a leader, how to know that I see something, I'm angry about it, I think it needs to change. What am I going to do about it?
I had to really own it, I had to really drive it, and most importantly, I had to sustain it. It's easy to get that initial passion and that initial buy-in.
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