The trend of neutral-toned baby clothes and accessories is ubiquitous, resulting in a lack of color diversity in nurseries. TikTok creator Jules expresses frustration with the limited options for baby clothing, highlighting the stark gendering present in stores, where clothing is distinctly divided into blue and pink sections. While she criticizes the aesthetic tendency to curate an all-beige look for children, she acknowledges that the exhaustion from the binary color options is understandable and perhaps a driving force behind the trend.
I think it's dumb as f*ck to have everything of your kids fit a certain aesthetic and to be the color scheme of essentially cream, beige, and white.
It's so f*cking hard to find clothes or just general sh*t that is not so aggressively gendered that I understand why people fall down the beige pipeline.
You go into a baby clothing store, and there is a blue side of the store and there is a pink side of the store. They are offering nothing in terms of diversity of color.
I still stand by the idea that curating an entirely earth-toned aesthetic for your baby to match your own is ridiculous; who gives a f*ck.
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