Doulas and other postpartum service specialists are in demand as new parents seek professional help
Briefly

The postpartum services industry is experiencing explosive growth, primarily fueled by a rising need for doulas and specialists as new parents increasingly seek assistance. The market is valued at $23.8 billion, with expectations for an 8.2% growth rate from 2025 to 2032, particularly in postpartum care. Factors driving this trend include enhanced awareness of postpartum health's importance and the availability of subsidized services through employer benefits. Doulas provide valuable support in feeding, newborn care, and mental health, significantly improving families' experiences in the postpartum period.
If a family has enough postpartum support, then people are much more likely to be able to fully recover, experience less postpartum depression and enjoy parenting.
There's been a 'renaissance' in postpartum care and that I've seen significantly more interest in it now compared to when I first became a doula in 2012.
Read at Business Insider
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