The rise of 'get ready with me' videos on TikTok has led to alarming trends where children, referred to as 'Sephora kids', are adopting complicated skincare routines. Research from Northwestern University reveals that children as young as seven are using numerous products, risking skin irritation and lifelong allergies. Average expenditures on these routines are significant, with teens spending around $168, and some more than $500. The study indicates a need for caution, as many recommended products contain potentially irritating ingredients that may harm young skin.
"Children as young as seven are using over a dozen products on their skin every day, putting themselves at risk of skin irritation and allergies."
"Teenagers' routines cost an average of $168, with some using products that cost over $500 in total, showing the alarming financial commitment to skincare."
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