The BBC faced criticism following the introduction of Wren, a racoon character utilizing they/them pronouns, in a CBeebies episode titled 'Sibling Badge'. Opponents labeled the portrayal as confusing and inappropriate for children. Despite claims of outrage, a BBC source noted no formal complaints had been registered regarding the episode. The BBC subsequently clarified that Wren is a one-off character and not intended to represent non-binary identity, emphasizing their commitment to age-appropriate content for young viewers.
A researcher for a gender-critical campaign group claimed, "there is no way that a child of three to five can understanding non-binary they/them pronouns" and accused the BBC of breaking its impartiality code.
The BBC stated, "Everyone is welcome at CBeebies and in this case Wren the raccoon is not a non-binary character," clarifying the intent behind the character's pronouns.
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