The survey found that on average, parents spend $173 for each kid during the holidays, influenced by financial situations, children's ages, and family size.
Gen Z moms tend to spend more on holiday gifts than Millennials, averaging $179 per child compared to $170, despite lower average household incomes.
Families with one child spend an average of $202 on presents, while those with multiple kids average $170 per child due to budget constraints.
Ultimately, holiday spending varies greatly and depends on personal circumstances, showing that there's no 'normal' amount to spend based on averages.
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