"LinkedIn is not just for job seekers. If you are in sales, your profile can be one of the most powerful tools to build your brand, credibility, and revenue. But to make it work, you have to approach LinkedIn differently. The goal here is not to attract recruiters. It is to attract clients. Your profile should make someone want to spend time with you, believe that you add value, and ultimately decide you are worth meeting."
"First impressions matter more in sales Think about what happens when you send a LinkedIn message. On mobile, your prospect will only see your name and that you sent them a message. On desktop, they will see your photo, your name, and your headline. If it's an InMail, they will immediately know you are not connected to them and will assume you want something. That means before they even read your note, they are already deciding whether to engage."
LinkedIn should be used to attract clients rather than recruiters. Sales professionals must optimize their profile to build brand, credibility, and revenue. Profiles need to prompt prospects to spend time, believe in value, and decide to meet. First impressions matter because mobile displays only a name and message, while desktop shows photo and headline; InMails signal lack of connection. Prospects decide whether to engage based on three visible elements. A professional, friendly, and public photo increases approachability. Headlines should sell value in fewer than ten visible words, focusing on why someone should meet rather than job title.
Read at Inc
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