"This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots. Google Darksteel AI search test. Google AI Mode product listings with AI-generated product summaries. Google Search Live is now out of beta. Google AI Mode travel planning gained more features. Google AI Mode has now rolled out agentic features."
"Cloudflare wants you to block Google's AI Overviews, but will it work? John Mueller of Google posted about authentication for SEO tools and personal crawlers. Google is pushing its large sponsored results label to group ads together, but is it deceptive? Google Ads has a new campaign set-up screen. Google Ads updated its dishonest pricing practices policy. Google may label some search ads with not a government website."
Google completed the August 2025 spam update, after which ranking volatility increased. Google Search Console impressions were reduced by Google blocking bots. Multiple AI initiatives advanced: Darksteel AI search testing, AI Mode product listings with AI-generated summaries, Search Live exiting beta, AI Mode travel planning feature additions, and rollout of agentic AI features. Cloudflare recommended blocking Google's AI Overviews. John Mueller posted about authentication needs for SEO tools and personal crawlers. Google tested and adjusted ad-related features and labels, including a large sponsored results label, a new Ads campaign setup screen, dishonest pricing policy updates, potential 'not a government website' ad labels, featured stores for ads, and a local pack in Shopping. AdSense removed session-related metrics.
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