"I'm a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I'm the writer behind the post. Today, CEOs, executives, entrepreneurs, and consultants are also building their online presence and vying for attention, particularly on LinkedIn. That's where the ghostwriter comes in. According to LinkedIn, 82% of consumers are more likely to trust a company whose CEO and leadership team are active on social media, and 77% are more likely to buy from such a company."
"Furthermore, 85% of B2B marketers say LinkedIn is the most valuable social platform to be active on. People love to hear from leaders. The Financial Times reported that executives can expect four times more engagement than other LinkedIn users and have even experienced a 39% increase in followers after posting. Leaders have so much knowledge and insight to share, and it's clear that their network wants to hear from them."
LinkedIn ghostwriters create personal posts in leaders' voices while remaining anonymous. Executive presence on LinkedIn increases trust, purchase likelihood, and engagement, with notable metrics for follower growth and marketer preference. Many leaders hold valuable insights but lack time, writing skills, or consistency to share them effectively. Ghostwriters require platform expertise, adaptability to varied voices, and a strategic onboarding process. Effective onboarding begins with research to understand tone, preferences, and audience, enabling tailored and consistent content that amplifies personal brand, influence, and executive communications impact.
Read at Fast Company
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