"The term refers to the overall average position as shown at the top of the Performance report. It's the aggregated position of your site across all ranking queries."
"Suppose two people searched Google using the same word or phrase. If a URL appeared in position 1 for one user and position 2 for the other, Search Console's reported average would be 1.5."
"Each organic result equals one position, as does each special element, such as AI Overviews, image packs, and People also ask."
"All URLs in a special section have the same average position. In the image above, all URLs in the image pack have an average position of 1."
Google Search Console is essential for evaluating organic search visibility, yet its Performance reports can confuse executives. The 'Average position' metric reflects the overall ranking across queries, with a low average indicating a position on page 3. The query average shows a URL's position for specific terms, averaging rankings from different users. Special search result sections affect average positions, as they can elevate a page's ranking despite lower organic positions. Understanding these metrics is crucial for accurate performance assessment.
Read at Practical Ecommerce
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