"Title of page The title tag is the most important on-page optimization element because search engines use it to understand the page's purpose. Descriptive and keyword-focused page titles improve and diversify organic rankings. The title tag appears in the browser tab and is not necessarily visible on the page. Meta tags Two types of meta tags are key for search engine optimization: A meta description does not directly impact rankings, but it may appear in search snippets and thus affect click-throughs."
"Links, internal and external Internal links signal to search engines the importance of a page: the more internal links pointing to a page, the higher its significance. Internal links also help search engines understand the linked page. The link's anchor text is the strongest signal, although its surrounding words also send relevancy signals, per Google. Improving internal linking structure is often a quick way to streamline crawlability and increase organic search visibility."
Page visibility on search engines and generative AI platforms depends on six key elements. The title tag is the most important on-page element because search engines use it to understand page purpose; descriptive, keyword-focused titles improve and diversify organic rankings. Meta descriptions do not directly impact rankings but can appear in search snippets and influence click-through rates. HTML headings organize content, help readers, and assist crawlers; using keywords in headings supports relevance. Internal links signal importance and use anchor text as a strong relevancy signal, while external links to authoritative sites add credibility. Images increase engagement and improve visibility in image search when accompanied by alt text.
Read at Practical Ecommerce
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