"Low-quality links: any inbound link from third-party websites that aren't adding value to your search ranking and - in some cases - significantly hurt it. Broken links: this is especially common when image file paths are changed in CMS platforms like WordPress or inadvertently changing the URL of a post after publishing. Missing internal links: missed opportunities to link to your most important pages from other, relevant pages on your website (most commonly, blog posts)."
"So the search giant has to rely on other signals like inbound links, user experience and performance metrics to try and determine the quality of every page. There are certain aspects of content quality that can be quantified, though, and the two most common problems are: Thin content: pages that lack enough content to justify having a dedicated page. Duplicate content: multiple pages with the same or very similar content."
Website audits identify recurring technical SEO issues that damage search rankings. Links are a major ranking factor and five common link problems include low-quality inbound links, broken links from changed file paths or URLs, missing internal links, non-secure links after HTTP-to-HTTPS migration, and dead links pointing to removed pages or files. Content quality is crucial but hard to quantify, so search engines use signals like inbound links, user experience, and performance metrics. Two frequent content problems are thin content with insufficient substance and duplicate content where multiple pages share very similar material. Some pages legitimately remain light, such as contact or login pages.
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