"Meta projected in one document that 10% of its annual revenue, or $16 billion, would come from ads for scams and banned goods in 2024, the story said. Another document reportedly said that every day, Meta platforms serve up 15 billion ads that show clear signs of fraudulence. The outlet also reviewed an internal 2023 estimate that said Meta was ignoring or incorrectly rejecting valid reports about fraudsters messaging Instagram and Facebook users in an eye-popping 96% of cases."
"Meta spokesperson Andy Stone said in a statement to Reuters that the documents "present a selective view that distorts Meta's approach to fraud and scams," and that the 10%-of-annual-revenue estimate ended up being inaccurate, though he didn't provide an updated tally. "Over the past 18 months, we have reduced user reports of scam ads globally by 58 percent and, so far in 2025, we've removed more than 134 million pieces of scam ad content," Stone told the outlet."
Internal documents estimate that 10% of annual revenue, about $16 billion, could come from ads for scams and banned goods in 2024. Another document indicates Meta platforms serve 15 billion ads daily that show clear signs of fraudulence. A 2023 internal estimate found that reports about fraudsters messaging Instagram and Facebook users were ignored or incorrectly rejected in 96% of cases. A safety-team estimate found that a third of successful U.S. scams involved a Meta platform at some point. Company data also shows removal of more than 134 million pieces of scam ad content and a 58% reduction in user reports over 18 months.
Read at SFGATE
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