Between April 2022 and August 2023, Mastercard, a proud sponsor of the UEFA Champions League, embarked on a mission to deepen its connection with football fans in key markets (UK, France, Germany, and Spain). The primary goal was to harness the power of video and film digital advertising to raise awareness about the new mascot uniform kit and elevate a standard meet-and-greet into an unforgettable, once-in-a-lifetime event.
Mastercard's creative strategy revolved around celebrating the legacy of Lionel Messi and the immeasurable impact of pursuing one's passion. Messi, a global icon renowned for his extraordinary football skills and off-field influence, served as an inspiration to fans worldwide. The campaign was meticulously designed to honor Messi's inspirational journey and the countless children named 'Leo' in his honor, all through the captivating medium of video and film digital advertising.
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