"Mary Kay launched a social media series, titled "Miss Conceptions," to address longstanding myths about the cosmetics company and connect with millennial and Gen Z consumers, according to a press release. "Miss Conceptions" brings "no filters, just facts" to debunking misunderstandings about Mary Kay, like "Isn't Mary Kay just for grandmas?" and "Is Mary Kay still around?" "Miss Conceptions" will run through December and extend beyond organic channels like TikTok and Instagram through connected TV (CTV) and digital out-of-home (OOH) ads."
"Mary Kay, the direct-selling skin care and cosmetics marketer founded in 1963, is introducing a fresh digital persona with 'Miss Conceptions,' a content series meant to help the brand accelerate its growth with younger consumers. In 2024, nearly 30% of new Mary Kay Independent Beauty Consultants were under the age of 35, and 38% of the brand's current social following is made up of 'next gen' audiences, per data cited in the release."
Mary Kay launched a social media series titled 'Miss Conceptions' to address longstanding myths and engage millennial and Gen Z consumers. The series adopts a 'no filters, just facts' approach to debunk misconceptions such as whether Mary Kay is only for older demographics or still operating. 'Miss Conceptions' will run through December and expand beyond TikTok and Instagram into connected TV (CTV) and digital out-of-home (OOH) advertising. The initiative complements other efforts targeting younger generations. In 2024, nearly 30% of new independent beauty consultants were under 35, and 38% of the brand's social following consists of next-gen audiences.
Read at Marketing Dive
Unable to calculate read time
Collection
[
|
...
]