"Our goal is to make engagement pods entirely ineffective. We are increasing the number of ways we detect these pods and the suspicious behavior that happens in these pods. We are increasingly flagging any artificially boosted content internally, and then also, we are limiting the reach of this content. In addition to all of this, we're going to crack down on any third party tools, like a browser extension or a plug-in, that's automating any kind of manipulation by commenting on a bunch of posts at the same time."
"We are increasingly flagging any artificially boosted content internally, and then also, we are limiting the reach of this content. In addition to all of this, we're going to crack down on any third party tools, like a browser extension or a plug-in, that's automating any kind of manipulation by commenting on a bunch of posts at the same time."
Engagement pods will be neutralized through expanded detection methods and monitoring of suspicious behaviors within coordinated groups. The platform will flag content that receives artificial boosts, apply internal labels, and restrict distribution to limit visibility and reach. Enforcement will extend to third-party automation tools, such as browser extensions and plug-ins, that mass-comment or coordinate manipulative interactions. The approach combines algorithmic detection, manual review, internal flagging, reach suppression, and bans or restrictions on enabling software. The objective is to reduce incentives for coordinated inauthentic engagement and protect organic content distribution and user experience.
Read at Social Media Today
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