Is It Profitable for iGaming Sites to Give Away Free Bonuses?
Briefly

In 2025, casino bonuses have become essential in online gambling, providing players with ways to explore games without significant risk. While free bonuses seem like a financial loss for operators, they are crucial for attracting customers in a competitive market. Promotions like no-deposit bonuses and free spins help gambling sites stand out, allowing players to try games without upfront investment. Although concerns about profitability exist, these bonuses are integral in ensuring customer engagement, potentially leading to long-term loyalty despite initial costs.
Operators use promotions to stand out in a crowded market, attracting customers by providing incentives such as no-deposit bonuses and free spins to stimulate engagement and exploration.
Even though free promotions might seem financially burdensome initially, they play a crucial role in customer acquisition and retention strategies that foster long-term player loyalty.
Read at Business Matters
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