Is AI Going to Take Over PR? Here's Where It Belongs and Where It Doesn't in Content Creation | Entrepreneur
Briefly

The idea that AI will take over promotional writing is akin to when people thought Kindle would replace books; AI-generated content is not a central replacement tool but an additional resource in PR and marketing.
While AI-generated content may offer time and cost savings, the potential loss in quality outweighs these benefits significantly, making it more important to rely on original content in PR and marketing.
Read at Entrepreneur
[
|
]