"Some of the most talented creatives are invisible online. They pour their souls into incredible client work, perfect every pixel, obsess over every word, but nobody knows they exist. Meanwhile, mediocre creatives with smart AI strategies are building massive audiences and landing dream clients left and right. The invisible creatives blame the algorithm. They complain about engagement. They watch people with half their talent win all the opportunities."
"Be so clear on your worldview that people can predict what you'd say about any topic. Write down your ten strongest opinions about your craft. What makes you angry? What myths do you want to bust? What do beginners always get wrong? These beliefs become your content foundation. Feed these beliefs into AI and let it generate variations. Clarify your thinking, then multiply it into content. You're still you, just louder."
Many talented creatives lack online visibility despite producing exceptional work. AI can multiply reach without sacrificing authenticity by amplifying a clear, consistent worldview. Start by writing down ten core beliefs about craft to form a content foundation. Feed those beliefs into AI to generate variations and platform-specific posts. Use AI to research ideal clients' fears, language, and desired outcomes to create content that speaks directly to them. Prioritize visibility alongside skill to attract premium clients. Become more human at scale by using AI to magnify a personal voice rather than replace it.
Read at Forbes
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