"Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don't want to pay for a Premium subscription because ad revenue pays is how the service is supported. A part of that money goes to Google, of course, and part goes to creators. While YouTube makes billions of dollars, Google is also very greedy since it has shareholders to satisfy."
"Now that Google is largely winning the war against ad blockers, it's time to remind the company that it's messing up again in the most annoying way possible. Some users are seeing hour-long unskippable ads on YouTube. No, seriously... an hour. I wouldn't blame anyone if they resorted to ad blockers after dealing with that sort of nightmare. I can't recall encountering 60-minute ads on YouTube, though I did see longer commercials pop up before some videos. The longer ads were always skippable, though."
Google enforced actions against ad blocker use on YouTube because ad revenue funds a free service and pays creators while also generating billions for Google. Google’s tracking and intrusive ad practices helped create demand for ad blockers among frustrated users. With ad blockers now largely curtailed, some users are experiencing hour-long unskippable ads on YouTube, which appears to be an error and can often be resolved by reloading the page. These excessively long, unskippable ads should be controlled by ad policies. Such mistakes risk pushing users back to ad blockers and indicate a need for stronger advertiser controls.
Read at BGR
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