The marketing function keeps expanding, as Deloitte's Spring 2024 CMO Survey affirmed. Marketing must help other departments and the entire company accomplish its goals and objectives.
When we free marketing from swim lanes, we invite others to participate and own marketing's principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.
But first, you must understand holistic marketing's history, application, and implications. Let's chat about how this approach can help you accomplish more with your campaigns.
Central to these needs? Serving the customer. And the key to 'holistic marketing' lies in understanding how you, as a marketing leader, can influence the way your entire company interacts with customers.
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