Google is taking significant action against fraud on its Google Maps platform by removing 10,000 fake business listings and suing individuals associated with a scam network. The lawsuit was prompted by a Texas locksmith's complaint about impersonation. Google's general counsel emphasized the increasing sophistication of scammers and the company's proactive measures to combat fraud. As part of its efforts, Google removed 12 million fake business profiles in 2023, reflecting the growing prevalence of fake listings and the company's commitment to maintain trust in its services.
Scammers are becoming increasingly sophisticated," Google's general counsel Halimah DeLaine Prado said Wednesday on CBS Mornings Plus. "Once we're alerted to the actual fraud, we take extreme efforts to identify similar fraudulent listings.
Google shared with CBS News that it removed or blocked 12 million fake business profiles in 2023. It also said it has seen one million more fake listings year over year.
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