"Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling. Google has not confirmed a Google search update outside of that February 2026 Google Discover core update, which started on February 5th and is still not officially completed yet. But outside of that, no confirmation on the heated volatility we've been seeing."
"Previously we had volatilioty during the week of February 15th and all of last week, also February 10th and then February 2nd, January 29th onwards and then around January 26th/27th, then January 21st, January 15th, January 12th and January 6th. Prior to that, we had the Google December 2025 core update kick off on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET. It had two spikes, one on December 13th and the other on December 20th."
"Here is some of the recent chatter on WebmasterWorld and comments here: Record low traffic, record low revenue. Everything is worse than ever. Highest non stop volatility I have seen in a decade, constant massive shifts several times a day back and forth. Sites never seen before pumped to top then dropped a few hours"
Google Search rankings have experienced sustained, high volatility across January and February 2026, with intermittent signs of cooling in some tracking tools while many indicators remain heated. Google confirmed only a February 2026 Google Discover core update that began on February 5th and remains not officially completed. Multiple unconfirmed volatility spikes occurred throughout January and February, and a December 2025 core update ran December 11–29 with notable spikes on December 13 and December 20. Signals indicate Google may have targeted self-serving listicles and an evolved reviews system. Webmaster reports describe record-low traffic, falling revenue, and rapid, repeated ranking shifts.
Read at Search Engine Roundtable
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