Google is moving from submitting a query to receiving blue links toward an AI-first experience that provides the most relevant answer. The new AI-powered search is agentic, meaning that after a query is submitted, AI analyzes intent and triggers the relevant agent or agents to help complete the task. For local restaurant searches, AI can select options aligned with user preferences. The experience differs from conventional search by choosing the right result format for each question and by building custom experiences tailored to individual queries. This change represents a major shift in how search results are presented and delivered.
"AI-powered search is an agentic experience. It means that the moment you submit the search query, AI will analyze your intention and trigger the relevant agent(s) that will help you."
"For example, if you're looking to find a restaurant in your local area, Google will trigger a search AI agent, and it will find the best possible option for you (aligned with your preferences)."
"Agent-first search experience has a few notable differences with conventional search experience: AI chooses the right format to present search results to users"
""Search can build custom experiences just for your individual questions" (Google team)"
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