Google has unveiled a feature within Google Merchant Center that allows sellers to promote events, such as sales or seasonal promotions, across Google Search and Shopping. This feature enables merchants to reach more customers, even when promotions aren't tied to specific products. With the ability to upload promotional images and refine visibility through optional product categories, businesses can create impactful seasonal or brand-wide campaigns. This development was highlighted by Arpan Banerjee, who shared insights on LinkedIn regarding its potential to increase customer engagement and visibility.
Google has introduced a new feature in Google Merchant Center for promoting events, enabling merchants to advertise sales, promotions, or occasions effectively across platforms.
The new event promotion feature enables businesses to create promotional events, such as holiday offers and sales, reaching broader audiences on Google Search and Shopping.
#google-merchant-center #event-promotions #digital-marketing #sales-advertising #promotional-campaigns
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