Google has updated its Local Service Ads to allow customers to book appointments directly through ads, using links detected on Google Business Profiles. This implementation will automatically activate unless advertisers opt out. Additionally, Google will charge for these booking requests in the same way it charges for calls and messages. The change raises concerns for businesses unaware of their booking link status, possibly directing leads into a blackhole where they go unmonitored, leading to unexpected costs for those leads.
Google is now allowing customers to book appointments directly from Local Services Ads, opting advertisers into this feature but requiring manual opt-out.
Advertisers will be charged for booking requests just like they are for calls and messages, prompting concerns about hidden costs.
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