"As a reminder, the August 2025 spam update started on August 26, 2025 at around 12:00 pm ET. Google said it will take a few weeks to rollout and it applies globally and to all languages. We saw the update hit fast and hard a day or two later (August 27th) and it remained heated for some time, only to cool a bit for a few days. But now, over the past couple of days, it seems to be heating up again."
"The Google August 2025 spam update seems to be heating up again. I am seeing both chatter within the SEO spike, while also seeing many of the third-party Google tracking tools show heated weather in the past 24 hours or so. I am seeing lots of complaints around ranking changes, traffic changes and also indexing issues over the past couple of days."
Google's August 2025 spam update began August 26, 2025 at around 12:00 pm ET and applies globally across all languages. The rollout spans a few weeks, with a strong initial impact around August 27 followed by brief cooling and renewed activity in early September. Multiple third-party tracking tools reported heightened volatility over the past 24 hours. Numerous site owners and forums report ranking fluctuations, traffic losses, and indexing delays. Some larger drops have persisted while other sites partially recovered. Participants are questioning whether the update is now entering its tail end.
Read at Search Engine Roundtable
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