"Google is testing out the new bubble link approach with embedded links in AI Mode. Instead of clicking through directly to the website when a brand is mentioned, the bubble link treatment now means the user has to click again if they want to visit the website."
"Last month, Google did improve the links within AI Mode and AI Overviews and maybe this is a way to make those links more consistent with those?"
Google is experimenting with overlay cards in AI Mode, which changes how links are presented. Instead of allowing direct access to websites when a brand is mentioned, users must click again to visit the site. This change was noted by Brodie Clark, who shared a video demonstrating the new bubble link approach. While this may enhance consistency with previous improvements in AI Mode, it is expected to decrease traffic to the linked websites.
Read at Search Engine Roundtable
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