"Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns."
"This was spotted by Ryan Parkes on LinkedIn (hat tip PPC News Feed - where Ryan said, "A little-known update that Google has quietly rolled out is brand inclusions for standard shopping campaigns.")"
"To access this feature, go to the ad group level of the shopping campaign and edit the specific ad group to add your brand list."
"Ryan added, "Hallelujah, no more search query scripts to exclude non-brand searches from shopping brand campaigns.""
Google Ads now supports brand inclusion controls within Standard Shopping campaigns, mirroring previous support in Performance Max and AI Max campaigns. Advertisers can manage brand inclusions at the ad group level by editing the specific ad group and adding a brand list. The capability enables explicit inclusion of brand queries in shopping campaign targeting. The change reduces the need for workaround methods such as search query scripts to exclude non-brand searches. Platform interfaces have received the update and the feature is being discussed in industry forums and social networks as it rolls out.
Read at Search Engine Roundtable
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