"Site visits is an automated asset that shows how many times your website has been visited. This non-clickable text appears directly in your ads, giving potential customers a clear metric of your site's popularity."
"To be eligible for the site visits asset, your domain must meet the following requirements: Clicks: Your domain must have accumulated a minimum of 10,000 clicks within the last 30 days. Policy compliance: Your account must have no policy violations. Single tenant domains: To be eligible, your website must operate on a single-tenant domain or a unique subdomain that distinctly represents your business entity. Sites hosted on sub-paths of shared hosting domains are ineligible for the asset because distinct clicks cannot be separated from the primary hosting site."
"Google added, "Site visits are not guaranteed to serve, even if your account is eligible." The site visits asset dynamically displays site traffic data directly in your text ads. The text displayed in the ad will automatically adjust to reflect the aggregate number of clicks your domain has received across organic and ads traffic, providing a range to users. Clicks are updated everyday."
"The badge will appear differently depending on which click bucket your domain falls into: Forum discussion at X."
Site visits is an automated asset that shows how many times a website has been visited. The asset appears as non-clickable text directly in ads and provides a clear metric of site popularity. Eligibility requires at least 10,000 clicks in the last 30 days, no policy violations, and use of a single-tenant domain or unique subdomain representing the business entity. Websites hosted on sub-paths of shared hosting domains are not eligible because clicks cannot be separated from the primary hosting site. Site visits are not guaranteed to serve even when eligibility requirements are met. The displayed text updates daily and adjusts to reflect an aggregate click range across organic and ads traffic.
Read at Search Engine Roundtable
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