"All accounts seeking to advertise in any gambling and games category must now demonstrate good policy health as set out below."
"Manager Accounts (MCCs) which have significant volume of gambling certificates revoked from accounts under its management or if significant volumes of accounts under your management are found to have violated the gambling policy while relying on a gambling certificate, will lose the ability to apply for any new online gambling certificates and will have existing certifications revoked."
"Certification is not available for sites hosted on free platforms, those using a sub-domain whose root domain is a third party platform host, those with no association with gambling or those with a second-level domain not owned and operated by the advertiser."
On March 23, 2026, Google will require overall account good policy health for eligibility for gambling and games certification. Accounts must demonstrate a good account history and limits on violations to qualify. Manager Accounts (MCCs) with significant volumes of gambling certificates revoked from managed accounts, or with significant volumes of managed accounts found to have violated the gambling policy while relying on a gambling certificate, will lose the ability to apply for new online gambling certificates and will have existing certifications revoked. The threshold for "significant" is not defined. Certification is unavailable for sites on free platforms, third-party sub-domains, sites without gambling association, or second-level domains not owned and operated by the advertiser.
Read at Search Engine Roundtable
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