"How do you stand out online? It's a simple concept to understand, but not necessarily simple to execute. To make our online presence felt, whether we are business owners, employees or college students, we need to be findable. In terms of Google Search, that means being searchable. Only by providing search engines with valuable information-bit by bit, content by content, day after day-can your name and brand be registered and remembered. That's the point, isn't it?"
"In the age of AI, being findable and searchable is all the more important. Today's large language models (LLMs) pull information from a wide range of sources for responses to user queries, forming AI's opinion based on the source material that is readily available. Again, this could be from a company website, social media post or news story (earned media matters a lot),"
Being findable online requires consistent, valuable content that helps search engines and AI register a name or brand. Searchability goes beyond having a website or social profiles; it requires regular website updates, monthly at minimum, plus blog posts, newsletters, and active social engagement. Valuable content should be insightful and help carve out a niche as a thought leader in a specific field. Large language models and search engines build perceptions from available source material, so frequent updates to brand materials shape how AI and search results portray a person or business. Consider what results should appear for a name and shape content accordingly.
Read at Forbes
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