"The holiday is an extremely important time of the year, and something we invest heavily into." - Alvaro de la Rocha, CMO at Bespoke Post
"Our North Star is ultimately going to be the ability to get to you personally and only share with you through whatever method you consume advertising. That could be text, that could be email, but get to you and only share things that we know you're going to open." - Stephen Yalof, president and CEO of Tanger
"We want to train customers to open emails, not ignore emails, and the best way to do that is to be thoughtful with regard to frequency, messaging and what products we choose to put in front of the consumer." - Stephen Yalof, president and CEO of Tanger
"One of our big takeaways this year is, as people shift their share [of] wallet somewhere else, or focus on discount-driven shopping, we are adapting our strategies accordingly." - Executive insight from the article.
Collection
[
|
...
]