Wieser, who in September projected U.S. ad spending would rise 5.0% and 4.3%, respectively, in 2023 and 2024, now predicts they will expand 5.9% and 5.2% respectively.
"Relative to my prior expectations, the third quarter was a very good one," he continues, adding that, "Looking forward, there appears to be a significant degree of positive momentum in the U.S. advertising industry despite sentiment that often appears to be negative."
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